Those Bloody Censors

In an apparent attempt to imitate the FCC and increase tourism in Australia, the UK version Broadcast Advertising Clearance Centre (BACC) has banned the word "bloody". They banned an advertisement by Tourism Australia because of the headline "So where the bloody hell are you?" Scott Morrison, managing director of Tourism Australia, responded appropriately "We thank the UK authorities for the extra free publicity and invite them to have a 'bloody' good holiday in Australia…"  The bloody ad will run in print, cinema and online media. In the broadcast version the word "bloody" will be removed.