The Path of Least Resistance

I often read about web design and programming. One of my favorite sites covering web design is A List Apart. If you're interested in web design, I strongly recommend reading it. A recent article on A List Apart does a good job of applying a basic theory of business to web design. My version of the theory is "Make it as easy as possible for people to give you money." The article is titled " Flywheels, Kinetic Energy, and Friction".